It’s natural that you would place a higher value on your business than a buyer would. You probably invested years into building your business, and you no doubt have some strong emotional ties to it.

But buyers just want to know if buying your business is a good investment. It’s rare for them to have any kind of emotional attachment and that will affect how they value the business.

Traditional business valuation methodologies are often too complex and not very well understood by business owners. After hundreds of successful business sales, our valuation methodology has been tested and proven to be a good predictor of value. This book explains the valuation method that is easy for business owners to understand and works in the real world.